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Why EquiTrust:  

Strength - Innovation

When you seek strength and innovation from a financial services provider, look no further than EquiTrust Life Insurance Company. Our company is licensed in 49 states and the District of Columbia, and offers annuity and life insurance products. 

You can count on our financial strength.  EquiTrust Life Insurance Company is rated BBB+ (Good) by Standard & Poor's1 and B++ (Good) by A.M. Best Company2 for its financial strength and ability to meet obligations to policyholders. 

EquiTrust is a member of the "Ward's 50" Top Life and Health Insurance Companies. The Ward Group analyzes the financial performance of over 700 US-based life and health insurance companies. Each company in Ward's 50 must pass all safety and consistency screens, and have achieved superior performance over the five years analyzed. EquiTrust earned this prestigious recognition for the five-year period, 2012 through 2016.

Magic Johnson Enterprises – a diversified consortium of business entities and partnerships – owns a controlling interest in EquiTrust.


Just as the world continues to change and grow, EquiTrust remains in motion. We're dedicated to providing you with new financial ideas to meet evolving client needs. And we do it all by standing true to our principles and offering the integrity you look for in a financial services company.

Financial Highlights
EquiTrust's conservative investment strategies are anchored by a disciplined and diversified management style. The strength and success of our portfolio is evidence of our proficiency in the investment industry.  Click here for our Letter of Financial Condition (for Producer use only).

Click here for our Corporate Brochure.

Click here for our Financial Overview.

You can rest assured that service to our agents will be prompt, fair, reliable and accurate. We take pride in our responsiveness and our dedication to offering products and services that meet the changing financial needs and objectives of your clients.

1Standard & Poor's Rating Services "BBB " (Good) rating as of October, 2011. Standard & Poor's has eight financial strength ratings assigned to solvent insurance companies: AAA (Extremely Strong), AA (Very Strong), A (Strong), BBB (Good), BB (Marginal), B (Weak), CCC (Very Weak), CC (Extremely Weak).  Plus ( ) or minus (-) modifiers show the relative standing within the categories from AA to CCC.
2Rating as of August 17, 2012. A.M. Best ratings represent the current and independent opinion of a company's ability to meet its obligations to policyholders, and are derived by evaluating a company's financial strength, operating performance and business profile as compared to A.M. Best quantitative and qualitative standards. A B++ rating is the fifth highest of A.M. Best's 13 active-company isurance company ratings, which are separated into two categories: Secure and Vulnerable. Secure ratings include A++ and A+ (Superior); A and A- (Excellent); and B++ and B+ (Good). Vulnerable ratings include B and B- (Fair); C++ and C+ (Marginal); C and C- (Weak); D (Poor). A.M. Best Ratings are not a warranty of an insurer's current or future ability to meet obligations to policyholders, nor are they a recommendation of a specific policy form, contract, rate or claim practice.

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice.

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