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Effective NOW! EquiTrust’s 4 Redesigned, Client-Friendly Index Annuities!

EquiTrust Insurance Marketing Services |E-Connect




After analysis of our most popular product features, the index-annuity portfolio is consolidating to four redesigned, client-friendly products:


MarketPower Bonus Index Annuity

12% up-front premium bonus, reduced minimum premium


MarketTen Bonus Index Annuity

Return-of-premium rider,improved income rider, reduced minimum premium


MarketValue Index Annuity

Increased commission, multi-asset risk-controlled index options, accumulation-focused rates


MarketSeven Index Annuity

Increased commission, combines the best of Accumulator MarcSeven and Income MarcSeven


Additional Enhancements

• Four unique income riders, all include chronic-illness doubler

• Three commission-payment options: upfront, trail, combination


See the Portfolio Before & After

Portfolio-Transition and Product Overview – Click Here


6 Products Will Be Retired on 1/31/19

Retired products include MarketTwelve Bonus, MarketBooster, Builder Bonus, DynaMARC, Accumulator MarcSeven and Income MarcSeven.


The Napa agent travel incentive is not impacted by the product changes. All sales of new and retired products qualify for this wine-country travel incentive, taking place June 24-28, 2019. The qualification period ends February 28, 2019.


New State Approvals

MarketPower Bonus – Available in all states except CA, DE & NY

MarketTen Bonus, MarketValue and MarketSeven – Available in all states except NY

See state approvals, click here.


Webinar! Wednesday 1/16 at 2:00 Central

Learn more about these exciting and competitive offerings, and the unique income rider included with each product. To register, click here.


New Materials and Forms Available Now

Updated sales resources are available now at Printed supplies available at the Order Supplies link. New Disclosure Statements dated 01-19 must be used to sell the four new products, and are available on AppBuilder and E-Apps.


Transition Rules

The four new products are available now. The current nine index annuities (original MarketPower, MarketTen and MarketValue plus retiring six) are available until January 31st. Important transition rules, click here.


Optional Trail Commissions

The four index annuities now feature three commission-payment options: upfront, trail, or upfront + trail combination. Updated commission schedules will be mailed to you within a few days. Your commission schedule is also available on the Agent Resource Center area of the Agent Website:; login is required.


Have You Signed an Updated Agent Contract?

As communicated previously, to continue doing business with EquiTrust and maintain website and Agent App access to your existing business, please update your Agent Contract before 2/28/19. The updated Agent Contract and Agent Appointment Application are available now at

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice.

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